Rolex was founded in 1905 in London, England by Hans Wilsdorf and Alfred Davis under the name Wilsdorf & Davis. The brand name Rolex was registered in 1908, and the company moved its headquarters to Geneva, Switzerland in 1919 to avoid heavy wartime taxes.

Today, Rolex is headquartered in Geneva, is privately owned by the Hans Wilsdorf Foundation, and is known for its iconic models like the Submariner, Daytona, and Datejust.

Date your Rolex by its serial number or decode the reference.