Introduced: Late 1990s
Purpose / Inspiration: Named in honor of co-founder Edward Auguste Piguet, this collection was designed as a tribute to classical elegance. It features rectangular cases inspired by Art Deco and early 20th-century dress watches—positioned as AP’s refined, formal alternative to the Royal Oak.
Designer: No specific individual credited; developed by AP’s in-house design team to expand beyond sport-luxury into heritage-inspired sophistication.
Materials & Features: Commonly seen in 18k gold or platinum, often with guilloché dials, tourbillons, minute repeaters, or chronographs. Hand-finished mechanical movements, many manually wound.
Discontinuation Status: Discontinued in the early 2010s. No active models in current production. Rare on the market, especially high-complication versions.
Old-World Prestige: Rectangular case, fine finishing, traditional movement—this is wristwear for the gentleman who reads leather-bound books and writes thank-you notes.
Quiet Confidence: Unlike the Royal Oak’s brashness, the Edward Piguet whispers wealth and refinement.
Heritage Connection: One of the few AP lines directly named after a founder—a nod to legacy and lineage.
Under-the-Radar Collectible: Flying well below hype radars, but technically and historically rich.