Introduced: 1980
Purpose / Inspiration: The St. Moritz was Chopard’s first-ever steel sports watch—and its first watch designed entirely in-house. Named after the elite Swiss ski resort, it was built to combine durability, luxury, and everyday versatility. This was Chopard’s response to the integrated-bracelet sports watch trend—think Royal Oak and Nautilus—but with softer lines and a more wearable design.
Designer: Karl-Friedrich Scheufele, at just 22 years old, created and launched the St. Moritz as his first major project after joining the family business
Case size: Ranged from ~33mm (unisex) to ~38mm (chronograph versions)
Case options: Stainless steel, two-tone steel and gold, full 18k gold; diamond bezel versions and ladies’ references also available
Powered by:
- Quartz movements (ETA-based) in most models
- Automatic chronograph versions used modular ETA + Dubois Dépraz calibers
Bezel: Signature bezel with visible screws, softly rounded and stepped—less angular than competitors
Dial options: Champagne, black, white, or silver; applied markers or Roman numerals, simple date window at 3 o’clock
Water resistance: 30m to 50m depending on model
Bracelet: Integrated bracelet with brushed and polished finishing; flow-through design that merged seamlessly with the case
Discontinued, replaced in spirit by the Alpine Eagle in 2019
Why it matters: The St. Moritz was ahead of its time—a bold move from Chopard to enter the sports-luxury space early. It wasn’t loud, but it had presence. Today, collectors see it as the OG Alpine Eagle—and a rare piece of Chopard’s modern design history.
Chopard’s First Sports Watch: Before Alpine Eagle, there was St. Moritz
Luxury You Could Actually Wear: Steel, gold, diamonds—and daily durability
Integrated and Iconic: Bracelet and case as one smooth design
Born in the Alps, Worn Worldwide: Built for slopes, suited for soirées