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Square Bang

Introduced: 2022

Purpose / Inspiration: The Square Bang was Hublot’s answer to the question: Can we take the Big Bang DNA… and make it square? The result was bold, technical, and unmistakably Hublot. While square watches aren’t new (Bell & Ross, Cartier Santos), no one had fused this shape with such layered case construction, exposed screws, and a Unico-powered skeleton dial. This wasn’t just a design experiment—it was a full-force launch into a new case architecture.

Designer: Developed by Hublot’s in-house team as part of the “Shaped Collection”, alongside Spirit of Big Bang and the MP series

Case size: 43mm × 43mm square (but wears bold due to thickness and lug shape)

Case options:

  • Titanium
  • Black ceramic
  • King Gold
  • Sapphire (Square Bang Sapphire)
  • Some versions with rubber bumpers and composite side inserts

Powered by:

  • HUB1280 Unico automatic flyback chronograph
  • 72-hour power reserve
  • Column wheel visible from the dial side
  • Fully skeletonized movement architecture

Bezel: Square bezel with 6 H-shaped screws, recessed and chamfered—true to Big Bang language, reimagined for symmetry

Dial options:

  • Skeletonized only
  • Two-subdial chronograph layout (3 and 9 o’clock)
  • Exposed column wheel at 6 o’clock
  • Applied hour markers, red or gold accents depending on case

Water resistance: 100m

Bracelet:

  • Integrated rubber strap (structured)
  • Quick-change system
  • Deployant clasp
  • Some limited editions include full-metal bracelets

Still in production, part of the core Hublot Shaped line with ongoing limited and special editions

Why it matters: Square Bang proves that Hublot’s design language isn’t locked to round cases. It’s a bold geometry move—and one of the few square watches on the market that feels muscular, not minimal. It’s a square watch for people who don’t do quiet.

It’s Hip to Be Square: A shape that breaks from the round crowd—loudly

Unico Inside, Geometry Outside: Hublot’s engine meets a new form factor

Not Vintage, Not Safe—Just Hublot: Nobody else does square like this

Bold Lines, Big Energy: It may be 43mm, but it feels even louder

References for Square Bang