Introduced: 2009
Purpose / Inspiration: The PrimaLuna was designed as Longines’ dedicated women’s collection, combining traditional Swiss watchmaking with a soft, lunar-inspired design. The name translates to “First Moon”, reflecting the watch’s gentle curves, rounded case, and in some models, a moonphase complication. It’s built for elegance—not sport—and sits right between jewelry and watch in Longines’ lineup.
Designer: Created in-house by Longines’ women’s design division, with a focus on round, poetic, and feminine design cues
Case size:
- 26.5mm, 30mm, 34mm
- Rounded, pebble-like case for softness and comfort
- Compact lug design and smooth bezel
Case options:
- Stainless steel
- Two-tone (steel + rose or yellow gold PVD)
- Full 18k gold on high-end models
- Diamond-set bezels available
- Sapphire crystal and polished finishing
Powered by:
- Quartz movement (most models) – ETA-based, time + date
- Automatic versions available in 30mm and 34mm sizes
- Caliber L595 or L888 depending on version
- 40h–72h power reserve
- Optional moonphase complication at 6 o’clock
Bezel:
- Smooth polished or diamond-set
- Fully integrated into the soft rounded case shape
Dial options:
- Silver flinqué, white lacquer, blue, pink mother-of-pearl
- Roman numerals or diamond hour markers
- Leaf or dauphine hands
- Moonphase subdial on select automatics
- Date window at 3 o’clock (except moonphase models)
Water resistance: 30m
Bracelet:
- Polished steel or two-tone bracelet
- Tapered links for a jewelry-like feel
- Butterfly clasp with hidden push-buttons
- Leather strap variants on some references
Still in production, and one of Longines’ top women’s collections—often featured in boutique displays and formal gift sets
Why it matters: The PrimaLuna is feminine, refined, and timeless. It’s for women who want a real Swiss watch—not just a fashion piece—with just enough softness and sparkle to stand apart from more masculine or minimal styles.
Swiss Watchmaking. Soft Curves. Real Elegance.
Feminine Without Being Flimsy
For Women Who Want More Than Just Pretty
It’s Not a Shrunk-Down Men’s Watch. It Was Built for You.