← Back to Tag Heuer

Link

Introduced: 1987 (as the S/el, short for “Sport/Elegance”) — rebranded as the Link in 1999

Purpose / Inspiration:
The Link was designed for one thing above all: comfort. It took the rugged DNA of TAG’s sports watches and dressed it up for the office, boardroom, and beyond. It’s not a tool watch, and it’s not pretending to be one—it’s the one you wear when you want to look sharp and feel even better. The signature “double S” bracelet wasn’t just a design flex—it was a technical achievement in ergonomics, built to flow naturally with the wrist. The Link is where sport meets style with zero compromise.

Designer:
Eddy Burgener—renowned for industrial design—created the iconic S-shaped bracelet links, turning a functional element into a design signature

Case size:

  • Modern: 41mm (three-hand and chronograph models)
  • Slim and sculpted case with polished and brushed surfaces
  • Short lugs and curved profile make it hug the wrist
  • Compact lug-to-lug measurement for easy wear on medium wrists

Case options:

  • Stainless steel (brushed and polished mix)
  • Two-tone steel + gold options (select models)
  • Rose gold (limited editions)
  • Sapphire crystal with anti-reflective coating
  • Screw-down crown, 100m water resistance
  • Exhibition caseback on automatic models

Powered by:

  • Caliber 5 (automatic, based on ETA/Sellita)
  • Caliber 17 (chronograph, based on ETA 2894-2)
  • Quartz three-hand and chronograph variants available
  • Smooth sweep on autos, pinpoint accuracy on quartz
  • 38–42 hour power reserve on mechanical versions

Bezel:

  • Fixed polished or brushed bezel
  • Rounded or cushion-style, depending on reference
  • Clean, minimal—keeps the focus on the bracelet and dial

Dial options:

  • Blue, silver, black, grey, and mother-of-pearl dials
  • Sunburst or guilloché textures depending on version
  • Applied indexes with polished surrounds and lume
  • Date at 3 or 6 o’clock, depending on the model
  • Slim hands and low-profile subdials on chronograph versions

Water resistance:

  • 100m
  • Not a diver, but more than enough for real life: rain, pool, everyday wear

Bracelet:

  • Signature “double S” Link bracelet in solid steel
  • Integrated design with flowing curves and rounded edges
  • Butterfly clasp with push-button release
  • Unmatched wrist comfort—one of the most wearable bracelets in luxury

Still in production, the Link is TAG Heuer’s most refined sports-luxury model—less about function, more about form and feel.

Why it matters:
The Link is one of the most distinct designs TAG has ever made—and one of the most comfortable watches you’ll ever wear. It’s not chasing trends or trying to look vintage. It’s modern, smooth, and unapologetically different. If you want something sharp, subtle, and stylish with real Swiss build quality, this is your sleeper pick. The Link doesn’t shout. It just fits.

The Bracelet That Made the Watch
TAG Heuer’s Dressiest Tool—With Sport Still in Its Veins

Quiet Confidence. Smooth Lines. All-Day Comfort.

If You Want Your Watch to Feel as Good as It Looks—Start Here